Advertising: How They Persuade You Into Buying

There is a reason why salespeople
are called salespeople
and not checkout clerks.

It’s all about the money. It doesn’t matter if it’s the shifty-eyed drug dealer in a dark alley, or a cartoon mascot greeting you at the gates of an amusement park. You’re the con or the mark, you’re the solicitor or the John.

We have been conditioned for decades to doubt ourselves. This self-doubt is the very root, which feeds our desire to conform, and our very attempt to “purchase” acceptance. We buy many products to avoid social ostracism (elevate out popularity, and instill envy). Commercials do not just sell a product they sell an image. An image of acceptance, popularity, likability; all the things we have been trained to desire. CONTINUE READING »