BY SOFO ARCHON
Every single day we are bombarded with thousands of advertisements, whether we realize it or not. Being accustomed to their constant presence, we don’t consciously pay attention to them and can’t realize the tremendous negative impact they have on us and the world.
Below are five quite damaging lies that advertisements want you to believe and which you should be aware of so as to avoid falling into their trap.
1. You are incomplete. Advertisements do their best to convince you that you are not enough as you are. Once they achieve to make you feel bad about yourself, they provide you with a solution to make you feel well again: that of buying the products they sell.
2. Everything you need is for sale. Advertisements want to persuade you to think that anything you desire can be bought. Do you want to feel confident? Then buy this shiny car! Do you feel you’re not attractive to the opposite sex? Then get yourselves some hip shoes! Are you stressed? Then consume these magic pills!
3. Material possessions are all that matters in life. Another damaging lie promoted through advertising is that acquiring material things is the key to living well. You needn’t search anywhere else for happiness and fulfillment, such as in pursuing your passions or building healthy relationships with people — there’s always a product that can substitute for all those things.
4. Success is measured by the stuff you own. Advertisements try to fool you into believing that if you have less and worse stuff than those around you, then you are a person to be looked down upon, and that the only way to prove your importance is to get more and better stuff than others. Thus advertisements are urging you to constantly compare yourself to others and compete with them.
5. Consuming without end is normal. Lastly yet perhaps most importantly, advertisements are trying to convince you that your purpose in life is to consume, and that only by doing so will you fit in society. As a result, they can immensely complicate your life by stressing you to constantly hunt for the next best thing, regardless of how wasteful that behavior is and the negative consequences it has on the planet.
As you can understand, the sole purpose of advertisements is to sell you stuff so that companies and corporations can make an economic gain, and the tactics they use to achieve that are hideous and deceptive. The quicker you realize this fact and stop buying into their lies, the more you’ll be able to live free, without feeling the constant pressure to mindlessly waste your time, energy, and the earth’s finite resources to satisfy your artificial needs.
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