BY SOFO ARCHON
“Advertising is the art of convincing people to spend money they don’t have for something they don’t need.” ~Will Rogers
We have an economic system in which people have to make money in order to survive, no matter how manipulative techniques they use to achieve that — and this can be clearly seen in the advertising industry.
Advertisements are everywhere, all around us, so much so that we have become numb to them, not paying attention to them and taking the time to stop and think about how negatively they are influencing our lives.
So here are the main negative effects of advertising on society:
Advertising makes us feel that we are not enough as we are
The biggest tool of advertising is making people believe that they are not enough the way they are. Advertisements do their best to convince you that you are not beautiful, intelligent, confident, and so on. They try in any way they can to make you feel insecure, with the only purpose to manipulate you.
Advertising makes us believe that buying stuff will bring us happiness
When an emotional problem in you has been created by advertisements, they then offer you a solution to it, and that is usually the consumption of stuff. Once they achieve to make you feel ugly, they sell you beauty products so you can improve on your ugliness. Once they manage to make you believe that you are not important, they sell you expensive clothes so you can attract the attention of others. In short, they promise you happiness, provided that you spend money in return.
Advertising makes us think that everything we need is for sale
Advertising feeds us with the wrong idea that everything we need is for sale, and hence that money should be our prime goal in life. Without the means of money, you can’t get those things that will supposedly fill your life with the pleasure and joy that you are seeking for, thus advertising is fueling your desire to work more just in order to buy more, fooling you to waste most of your time, effort, and money in things that will ultimately leave you feeling empty and dissatisfied.
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As you can see, the negative effects of advertising on society are tremendous. Advertising is worsening the quality of our lives by entrapping us in the net of greed and mindless consumption. In order to escape from that trap, we need to realize that buying stuff won’t and can’t bring us happiness.
Although material things are good to help us cover our basic physical needs, they can’t satisfy our thirst for what we truly deep down long for — that is, connection with people and nature, play and creative work, meditation and inner peace. They only offer substitutes — and substitutes are never enough to touch the core of our being.
“Advertising: the science of arresting the human intelligence long enough to get money from it.” ~Stephen Leacock
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